The www.saferoads.org.kh is part of the public awareness campaign of the Cambodia Helmet Vaccine Initiative (CHVI), which aims to increase helmet uses among motorcycle passengers, including children in Cambodia.
CHVI is led by Asia Injury Prevention Foundation, in close collaboration with the National Road Safety Committee and the General-Commissariat of the National Police, and funded by FIA Foundation.
About AIP Foundation
The Asia Injury Prevention (AIP) Foundation’s mission is to
provide life-saving traffic safety knowledge and skills to the developing world
with the goal of preventing road traffic fatalities and injuries.
Targeted programs, public awareness education, global and legislative advocacy, helmet production, and research, monitoring, & evaluation.
A world in which…
- there are safer roads, smarter road users, and countries whose road traffic environments serve their developing economies and people.
- private corporations, governments, and the public sector collaborate to effect sustainable change in the field of road safety.
- individuals are empowered and educated to make intelligent decisions about their safety and security when in a vehicle — as either a driver or a passenger.
What is the challenge?
Road traffic crashes caused 1,950 deaths and 14,227 injuries in 2013, costing the nation approximately 337 million USD, 2.1 percent of its GDP.
In 2013, all most 90% of all registered vehicles were motorbikes however helmet use is still low, with the WHO reporting only 65 percent of drivers and only 9 percent of passengers wear helmets on Cambodia’s roads. 69 percent of road crash fatalities in 2013 were motorcyclists, 62 percent of whom suffered head injuries.
Even though motorcycle drivers were required by law to wear a helmet for years, recently, the new traffic law mandates motorcycle passengers including children to wear helmets.
What do we hope to achieve?
To increase passenger helmet use in three project locations (Phnom Penh, Kandal, and Kampong Speu) to 80 percent by the mid of 2016.
What are we doing?
AIP Foundation, the Cambodian government, private sector partners, and non-governmental organizations launched the Cambodia Helmet Vaccine Initiative (CHVI) in 2010. Our key programs include:
- School-Based Program: Increase helmet use at targeted schools by providing helmets and road safety education to all students and teachers while reinforcing messages through various activities;
- Behavior Change Communications: Improve passenger helmet use behavior through mass media, street-based, and commune-based campaigns; and
- Enabling Environment Campaign: Enhanced commitment and approval of the passenger helmet law and, upon its passage, working to improve enforcement through engaging key stakeholders in a series of meetings, workshops, and study tours.